No-cool calls and roof calls start the same way
The trade changes. The behavior does not. People tap the listing, look for a number, and call. If the first screen is a stock photo and a “contact us” link, you are asking them to work for the lead.
Houston
In Houston, the website has to work from the driveway.
Heat, humidity, and hurricane season all create the same kind of search: someone standing outside, phone in hand, needing a contractor who looks reachable. A coming-soon page does not get the first wave of those calls. A page with a real number does.
Score a Houston contractor site
Say where in the metro you go
Houston is large enough that “serving Houston” is almost meaningless. Neighborhoods and surrounding cities you actually work in belong on the page. That is also how you stop looking like a statewide lead site.
After a storm, unfinished sites get ignored
If the page says it is under construction, homeowners assume the crew is too. Take that line down before you put the domain on a yard sign.
Free inboxes are a quiet disadvantage
A Gmail or AOL address is common and it is noticeable next to a company that uses its own domain. The score flags it because it is on the page, not because we opened your inbox.
Score by trade
Modern Websites
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