New residents compare sites, not reputations
They cannot tell who has been here for twenty years unless the page shows it. A current site, real photos, and a plain description of the work do that job. A “welcome to our website” line does not.
Charlotte
In Charlotte, the website is often the first handshake.
A lot of Charlotte homeowners are new to the area. They do not have a contractor from church or from the last house. They have a search result. If your site looks like a DIY template, they keep scrolling. If it says what you do and how to call, you are on the list.
Score a Charlotte contractor site
Remodels and service calls both start online
Growth in the area means kitchens and baths, and it also means the usual leaks, panels, and roofs. Emergency trades still need a phone number. Remodelers still need proof of the work. A thin page fails both.
Humid summers punish a buried HVAC number
When the system quits, nobody is touring your about page. The same is true for a roof leak in a heavy storm. Put the number up top for the trades where the call is the product.
Do not look like every other template in the results
GoDaddy and Wix defaults are easy to spot once you have seen two of them. The score names the builder when the HTML gives it away. The fix is a site that could only be yours.
Score by trade
Modern Websites
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